Kahawatu, People's Coffee
Coffee plays a crucial role in the lives of millions of smallholder farmers for whom coffee is the main source of income. While the coffee industry generates billions of dollars annually, the vast majority of East African small holder coffee farmers do not benefit from the economic growth of the industry and live below poverty line. Affected by climate change, and vulnerable to market fluctuations, coffee growers are struggling to maintain production and quality to profitable levels;
The continent counts more 25 african countries in which coffee is a vital contributor to foreign exchange earnings and accounts for a significant proportion of tax income and Gross Domestic Product. As opposed to Asia or South & Central America, coffee production in Africa has overall decreased over the last past decades and the downward trend has continued despite a steady increase in global demand.
The next fifteen years is an important window as climate change impacts intensify and demand for coffee continues to grow as China and India develop a taste for coffee.
Learn more about coffee sustainability at the International Coffee Organization